Communications, Marketing & Brand Strategy Portfolio

A selected portfolio of brand strategy, communications, campaign development, event marketing, and growth-focused storytelling.

Selected Impact

$10K+

In brand collaborations

200%+

Digital Audience Growth

~400

Event Attendees

40%

Email Open Rate

700

Coats Distributed

$22K+

Raised for community programs

Clients + Collaborators

Brands and institutions I've had the privilege of shaping stories or strategies with.

Brands I help shape or build

What I do

Four capabilities, one integrated practice rooted in the power of storytelling.

Featured work

Projects that exemplify how my practice shows up.

Kind Energy Foundation #KindnessForCovid Campaign

Kind Energy Foundation

Focus | Brand Launch, Community Storytelling, Influencer Marketing + Event-led Marketing

Community-rooted programming that raised $22K+ and distributed 700 coats through partnerships with local businesses and mutual-aid networks.

Joria Integrative Health

Focus | Web Design, Brand Design, Brand Positioning + Launch Communications

Brand foundation and launch messaging for an integrative practice — clarifying who it's for, what it promises, and how it talks about care.

Abandant Guard

Focus | Brand Audit, SOP Development · GTM Messaging Framework

Audited the brand and website experience for an emerging security company, creating a solutions brief to clarify positioning, strengthen trust, and support new client acquisition.

Windy City Links

Focus | Web Design+ Strategy, Brand Storytelling + Event Marketing

Designed website and developed digital brand storytelling with social media rollout for a high-attendance event that exceeded ticket expectations, reached approximately 400 attendees, and contributed to national award recognition within the organization.

  • "The Windy City Chapter of The Links, Inc. wish to express our deepest gratitude to you. Our Fundraising event “A September to Remember” could not have been a success without the support of partners like your organization. "

    The Windy City Chapter of The Links, Inc.

    President: Patricia Mell Ragland

  • “Asia helped us clarify our brand identity and translate our vision into a cohesive tone, look, feel, and customer experience. She was thoughtful, personable, and easy to work with throughout the process.”

    Joria Integrative Health

  • "Their attention to detail and commitment to quality truly stood out. We’ve already recommended them to others."

    Former Customer